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Posts Tagged ‘social media’

Using the right tools at the right time for the right purpose with the right goal

June 11th, 2013 Martin Raske No comments

According to a recent McKinsey report on social business, each major industry has the ability to improve its margins between 60-100% by leveraging social technologies. Those improvements are based on a fundamental change in the way people work, feel about their work and collaborate.

I do not know if the numbers are right - to be honest, I doubt they are - but I am convinced that our way of communicating within and outside of our companies is about to change dramatically. While a lot of us still think that E-Mail is the best way to communicate anything, many have started to realize that you are much more efficient to not use the same communication channel for everything but rahter explore the whole bandwidth of options, depending on the message, on the target group, on the time zones, etc.

Get to know the 7 habits of highly effective social leaders by Daniel Kraft is President and CEO of NewsGator Technologies :

http://www.wired.com/insights/2013/06/7-habits-of-highly-effective-social-leaders/

7 Tips for Job Seekers

February 24th, 2011 Martin Raske No comments

Social Media is changing the world. I guess we agree on that.

When I started to get involved with Social Media my motivation was to see what it could do for corporate learning. In the meantime I am also investigating what it can do for the whole HR function and the whole employee lifecycle. An interesting blog article I found comes from Kelly Dingee: She shares "7 Things Employers Should Tell Job Seekers About How to Get Considered":

http://www.typepad.com/services/trackback/6a00d8345275cf69e2014e5f27629a970c

Categories: All The Rest, Web 2.0 Tags: , , ,

Wissenswert Blog Carnival - How do you implement Workplace Learning?

November 11th, 2010 Martin Raske No comments

Training organizations have realized, that they start loosing their monopoly on learning. Employees do dare to organize themselves. More than 90% of what you need in your  current job was not learned by formalized learning interventions but in informal learning situation, such as learning on the job, discussions with peers or mentors, etc. etc.  That's the answer you usually get if you ask the question. This situation frightens training organizations - but it shouldn't.

The new world of learning is based on a new mindset - sharing instead of hiding, collaborating instead of instructing, acting instead of reacting. Technology enables us to support learning processes in companies at the workplace. Today it is more crucial than ever to stay up to date. Life long learning - it's not by chance the title of this blog - is an integral part of our lifes. Not too long ago, training organizations did nothing else than deliver training content. These days one of the most important tasks is to facilitate learning at the workplace. Probably the biggest difference between the two models is the fact that modern training organizations today need to provide platforms and options - not just solutions. They have to make sure that employees are able to intaract with each other. That they are able to collaborate and share their knwoledge. It's no longer key to collect know-how within the training organization and spread it from there. It's more important to tap into the existing know-how of the organization.

Learning at the Workplace is fundamentally different than learnign in classrooms. Time is scarce. Distraction lurks behind every incoming e-mail. But: The problems are pressing. The need for an answer is immediate and often cannot wait. And: The situation is such that it optimally supports learning processes - if we find a solution to a problem and apply it, we tend to remember it much better than if we discuss it in a classroom session and are not able to apply it straight away. Because it is fundamentally different, learning organizations have to re-think the way they deliver formalized learning content as well. Also this content needs to be presented in short chunks. The Learning Nuggets format - as mentionned in one of my previous posts - is a very good example of Workplace Learning.

One of the next challenges we will be facing is to re-define the workplace. Worklpace and working time will be moving away from the actual premises of the company. Employees will be online whenever and whereever they are. Thus the workplace will be mobile and so will be workplace learning.

What do I do to support these changes? I am convinced that the first step to help the organization to start moving into the direction described above is to start talking about the changes. I run several workshops on this topic to show people of all hierarchical levels the changes that are looming ahead and raise their awareness for it. We have also started to provide much shorter self-paced training material: Our Learning Nugget concept is a great success. This year we will also start - against all odds - to run a Mobile Learning pilot on all major mobile platforms such as Blackberry, iPhone, Windows Mobile, Android. There is a pilot going on as well, where a whole new concept of how to build office space is tested - a much more flexible environment that leverages new technologies and new work-life-balance models. The combination of this with new ways of delivering/supporting training will be tremendously exciting.

Social Media - Changing the way we work

September 3rd, 2010 Martin Raske No comments

The discussion is not brand-new, but the discussion seems to accelerate in the corporate world: How do we deal with the fact that more and more people start using Social Media in- and outside the work context? What does this change mean for us as professionals, what does it mean for a company?

In my opinion especially training professionals are challenged: They have to somehow leverage the gap between the generations - however you want to define them (I don't by age but by mind-set). Here the 'digital-savvy' there the 'digital dinosaur', both in the same training session, prepared to learn relevant content or behaviour for their job. Even though training professionals always knew that people learn differently, I think the change that happens at the moment is an important one. It is probably not enough just to integrate Youtube Videos into a traditional training setting to be up to date.

These and other topics were touched upon at the following workshop: http://sansch.wordpress.com/2010/09/02/workshop-unterlagen-social-media-changing-the-way-we-work/

SOMESSO - Social Media Meet Up

May 21st, 2010 Martin Raske No comments

#csmm - the Twitter Hashtag for yesterday's Social Media Meet Up in Zürich at cinema Razzia, organized by SOMESSO and Signorellfilms.

The learnings I took home:

a) it is possible to build a bank from scratch, using Web 2.0 functionalities: www.fidor.de The CEO, Matthias Kröner (@ficoba), know how to tell stories and he has to tell a very convincing one.

b) Riccardo Signorell (@signorellfilms) showed us the importance of telling strories - instead of selling products/ideas. He did this by showing many examples from all kind of different movies - from Hollywood blockbusters to Youtube perls.

Meeting in a Cinema that falls appart and talking about current and future developments in the way we interact and make business is a very cool combination. Makes you think twice.