Life Long Learning …

#csmm - the Twitter Hashtag for yesterday’s Social Media Meet Up in Zürich at cinema Razzia, organized by SOMESSO and Signorellfilms.

The learnings I took home:

a) it is possible to build a bank from scratch, using Web 2.0 functionalities: www.fidor.de The CEO, Matthias Kröner (@ficoba), know how to tell stories and he has to tell a very convincing one.

b) Riccardo Signorell (@signorellfilms) showed us the importance of telling strories - instead of selling products/ideas. He did this by showing many examples from all kind of different movies - from Hollywood blockbusters to Youtube perls.

Meeting in a Cinema that falls appart and talking about current and future developments in the way we interact and make business is a very cool combination. Makes you think twice.

These days there’s a big Twitter Conference going on in NYC. I can’t be there, that’s why I follow it on http://140live.socialapproach.com/ (great map-feature) and on @14conf

So far I don’t read and hear a lot of content about twitter. But the many visitors of the conference tweet a lot about their trip to NYC and about the tweetups they plan for the pre-conference night. For the time being it rather supports what many are thinking of Twitter: A lot of irrelevant noise.