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Sichuan Approach

July 15th, 2009 Martin Raske

'spicy, hot, fresh and fragrant' - these are the four words that best describe the Sichuan Cuisine.

The Sichuan Approach for an e-learning initiative is similar.

Instead of just providing a traditional Web Based Training - and maybe even make it a mandatory training for the company - try to speak to the hearts of the learners by spicing the thing up.  An engaging video campaign that tells a story about why this specific topic was so important for a group of people or a single person and why knowing about it or behaving in the same way would be of great benefit for everybody. Spend some money on this video - rather than spending it on making a dull WBT a little bit less dull. Make this video fresh and fragrant so that people start talking about it. With this layer of the mix you will grab the attention of your audience. And they will learn a lot about the motivation of thinking about the topic.

On a second layer you can always have the - mandatory - e-learning to explain the pure basics of the concept or tool or process. Once people are engaged and motivated to know more about the background, they will much easier accept a less engaging WBT - and in the best of all cases you don't need to make it mandatroy because people want to do it anyway.

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