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SOMESSO - Social Media Meet Up

May 21st, 2010 Martin Raske No comments

#csmm - the Twitter Hashtag for yesterday's Social Media Meet Up in Zürich at cinema Razzia, organized by SOMESSO and Signorellfilms.

The learnings I took home:

a) it is possible to build a bank from scratch, using Web 2.0 functionalities: www.fidor.de The CEO, Matthias Kröner (@ficoba), know how to tell stories and he has to tell a very convincing one.

b) Riccardo Signorell (@signorellfilms) showed us the importance of telling strories - instead of selling products/ideas. He did this by showing many examples from all kind of different movies - from Hollywood blockbusters to Youtube perls.

Meeting in a Cinema that falls appart and talking about current and future developments in the way we interact and make business is a very cool combination. Makes you think twice.